![](https://cdn.myportfolio.com/4c60acc3-3968-4cca-81e7-f404e6a3ba1f/fca4f3a9-fe6e-4af5-8c67-3376420393a3_rw_1920.gif?h=d4c98979fb0d5b156412fc6f9f3820e4)
BRANDING - AGÊNCIA JUST LIVE
A Just Live é uma agência de experiências com sede em Campinas e São Paulo. Parte do grupo B&Partness, a Just cria e executa experiências, como eventos, ativações de marca e design para o varejo.
O universo da identidade foi fundamentado na cultura interna da empresa, que promove um serviço humano de forma ousada. Elementos da arte de rua, como spray, estêncil, adesivos e lambe-lambes, foram explorados para criar uma atmosfera subversiva nas aplicações.
--
Just Live is an experience agency based in Campinas and São Paulo. As part of the B&Partness group, Just Live creates and executes experiences such as events, brand activations, and retail design.
The identity universe is grounded in the company's internal culture, which promotes bold human-centered service. Elements of street art, such as spray, stencils, stickers, and wheatpaste posters, were explored to create a subversive atmosphere in the applications.
![](https://cdn.myportfolio.com/4c60acc3-3968-4cca-81e7-f404e6a3ba1f/75dd3ef2-e9f6-42c3-bf1d-b3979cff2382_rw_1920.png?h=f5e4f6de21e24bbc14a5febdeccc0aed)
![](https://cdn.myportfolio.com/4c60acc3-3968-4cca-81e7-f404e6a3ba1f/77c850b6-ddae-4aa6-bd2f-2b99c3fcefbd_rw_1920.png?h=fea4628501df63f2392ad71145dfb108)
![](https://cdn.myportfolio.com/4c60acc3-3968-4cca-81e7-f404e6a3ba1f/7abc40d6-ad9f-4279-90a0-9cf449ed4bd1_rw_1920.png?h=4e3505d1e4d6005a492d9b8cc529ef2d)
![](https://cdn.myportfolio.com/4c60acc3-3968-4cca-81e7-f404e6a3ba1f/65336658-c2f3-4e95-8c92-2899c4b6150f_rw_1920.png?h=4266f9af8d0b98e2ea11cd874fd12dfe)
![](https://cdn.myportfolio.com/4c60acc3-3968-4cca-81e7-f404e6a3ba1f/22b4bb97-3dc1-4452-94cb-3e63183d2ebe_rw_1920.png?h=3ebe9eed6199062b8567aa3f40884f4b)
![](https://cdn.myportfolio.com/4c60acc3-3968-4cca-81e7-f404e6a3ba1f/6f37d309-0224-4d52-801a-2b4456236c97_rw_1920.png?h=f49860b336df48980e6a34c13f226a65)
![](https://cdn.myportfolio.com/4c60acc3-3968-4cca-81e7-f404e6a3ba1f/ca81f9ac-7b24-44b4-ad32-d21a275b78c8_rw_1920.png?h=e7455df0bde7191ae45addf870a44e7f)
![](https://cdn.myportfolio.com/4c60acc3-3968-4cca-81e7-f404e6a3ba1f/04dca77c-f48b-49e3-aa15-6a95035842af_rw_1920.jpg?h=3b0e726e2a7dd2a68e614370ce2ccada)
![](https://cdn.myportfolio.com/4c60acc3-3968-4cca-81e7-f404e6a3ba1f/1ef836da-e2e9-4ae4-ba35-ffaafbbcd3ad_rw_1920.jpg?h=4bc96b5a66322f7d1fd22bd90e902513)
![](https://cdn.myportfolio.com/4c60acc3-3968-4cca-81e7-f404e6a3ba1f/3e120797-42a7-4c5e-96f8-27556862afcc_rw_1920.jpg?h=d00b2806774e59cbb7ca10ec637d0bd1)
![](https://cdn.myportfolio.com/4c60acc3-3968-4cca-81e7-f404e6a3ba1f/2cf190fe-2d33-4c69-9859-fcd6eac5996f_rw_1920.jpg?h=28bcd95393df1447edd15b0e40ff49ec)
![](https://cdn.myportfolio.com/4c60acc3-3968-4cca-81e7-f404e6a3ba1f/560e46c8-5db1-4f6d-82a1-6e8688d6c5f3_rw_1920.png?h=d39c9c028b46312e007b4cb987311a26)
![](https://cdn.myportfolio.com/4c60acc3-3968-4cca-81e7-f404e6a3ba1f/bc9a07b4-6bbf-4635-aafa-2aa24fcced8c_rw_1920.gif?h=7903f1e5992f6c319d95f392ab01c197)
![](https://cdn.myportfolio.com/4c60acc3-3968-4cca-81e7-f404e6a3ba1f/92d5217c-ed52-4a92-822b-0f79ec853114_rw_1920.png?h=aaa01f445537d5508c4194ff6fb9a2d1)
![](https://cdn.myportfolio.com/4c60acc3-3968-4cca-81e7-f404e6a3ba1f/fc991e44-a9de-4b6f-81d8-514acbf04649_rw_1920.png?h=7199408382612c0c74b1d11732cae3ad)
![](https://cdn.myportfolio.com/4c60acc3-3968-4cca-81e7-f404e6a3ba1f/2276fd1a-be90-4f77-a1fd-5dfb48641f51_rw_1920.png?h=9035c5687b1436d276e89b4b1d2b0928)
![](https://cdn.myportfolio.com/4c60acc3-3968-4cca-81e7-f404e6a3ba1f/36cb5ea8-3161-409d-a67d-85f160125d0f_rw_1920.png?h=86bd8d74711c84e870bc25aa29dee656)