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Identidade Visual - Teqs
Teqs é o novo projeto do Grupo Equatorial Energia, empresa responsável por fornecer energia para alguns estados Brasileiros. Uma Fintech que nasce para atender empresas e clientes do próprio grupo, levando facilidade e praticidade para os mesmos lidares com serviços financeiros.
A identidade criada reflete o principal produto do grupo: a energia. Fazendo uma alusão com a luz, o logo funciona como uma "lanterna" que emite um "feixe de luz", revelando o conteúdo a ser comunicado.
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Teqs is the new project of Grupo Equatorial Energia, a company responsible for supplying energy to several Brazilian states. It's a Fintech that emerges to serve both companies and customers within the group, bringing convenience and simplicity to their financial services needs. The created identity mirrors the group's core product: energy. Drawing an analogy with light, the logo functions as a 'flashlight' emitting a 'beam of light,' unveiling the content to be communicated.
Estúdio: Neopop Imaginária
Diretor criativo: Jones Siqueira
Linguagem Verbal: Candy Ferraz
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